The international curling event leaves a legacy of community pride and economic growth.
The City of Kelowna, in collaboration with Tourism Kelowna, the Province of British Columbia, and Curling Canada, successfully hosted the prestigious Montana’s Brier curling championship, bringing substantial economic benefits and lasting community pride.
Held earlier this year, the event attracted over 89,000 spectators during the local off-season, resulting in millions of dollars in direct economic impact, enhanced business patronage, and widespread media exposure for Kelowna.
Mayor Tom Dyas highlighted the significance of the Brier, stating, ‘The Brier brought national attention and significant economic impact to our city—a boost of $15.2 million that supported our local businesses, restaurants, and hotels.’
In total, the 2025 Montana’s Brier generated a direct local economic impact of $15,200,744, supporting 121 jobs in Kelowna and contributing $95,827 to local taxes, with an estimated total impact close to $23 million.
Lisanne Ballantyne, President & CEO of Tourism Kelowna, emphasized the lasting benefits, noting that such events increase national awareness and strengthen Kelowna’s reputation as a premium host for major events.
Local residents enjoyed participating in the celebrations, with community pride evident throughout the event. Nolan Thiessen, CEO of Curling Canada, praised Kelowna’s embrace of the opportunity and the collaboration that made the event a success.
Special recognition was given to the event’s Vice-Chairs, community partners, and over 300 volunteers whose dedication was pivotal in the success of Montana’s Brier.